How a Short Sound Can Become a Global Trend Overnight

How a Short Sound Can Become a Global Trend Overnight

This social culture feature follows the mechanics of discovery, remixing and audience participation behind viral music moments.

This MusicLoad editorial preview is structured for the publication workflow and can be replaced with the final reported story, interview, review or feature before publication.

MusicLoad brings African and international music culture together, following the artists, sounds and conversations moving from Lagos and Accra to Nairobi, Johannesburg, London, New York and Atlanta.